ALBUM REPACKAGE

It used to be a common tactic used in Asian records, but lately it's getting to be common within the English records. There often had a small reason to starts off.

There are times where the artists happens to have a good track which too good to miss out, however would be at the wrong timing to put out in later records. Examples are Mariah Carey's The Emancipations of Mimi. "Don't Forget about us" is consider to be more comply with the record but was written just right after she release the album.

During USHER's Confessions, the re-release edition includes the leftover tracks from the original tracklist selections and adding "My Boo" a duet with Alicia Keys to complete the album as whole.

In Rihanna's Good Girl Gone Bad(2007) cases, due to the album success and her attempt to slow down her production rate, previously one album a year, the Reloaded edition is equipped another 3 remarkable singles(which 2 of it gone up no.1 spot) which able to retain her fame throughout 2008 before she release the new album in 2009.

However, the re-releases means a marks of celebration for the album's success. As like those above mention and also The Dairy Of Alicia Keys, Maroon 5's outbreak success of Songs About Jane, One Republic's Dreaming Out Loud.

There are also failure effort with the new re-release to attempt to make it success. Like Beyonce's B-Day, the re-release edition adding 4 extra tracks with hit singles of Shakira duets " Beautiful Liar" and a bonus DVD of 10 music videos of from the tracks on B-Day. When B-Day is released, the first two singles "Deja-vu" and Ring The Alarm" had not score her any no 1, and after the good sales of the initial selling upon release, the album received a lot of unfavourable responses. Not until the 3rd single "Irreplaceable" and "Listen", B-day start receiving more attention than previous. The quick idea of deluxe edition quickly employed to heighten the impact. Now its 3 times platinum record. Beyonce soon to be release album "I am....Saaha Fierce" will also follows the footstep of its precessdor with a deluxe version on plans.

Back in a couples years, repackaged album are mostly adding with new remixes of plugged singles or re-make collabrations or bonus music videos and B-sides are thrown along into the parcel. Examples as in Jennifer Lopez 's J.Lo. reissue with the remix of I'M REAL REMIX, which gives her a push back on top of the chart. Enrique Iglesias and Shakira also did the same on album 7 and ORAL FIXATION vol II, when they release singles NOT IN LOVE ft Kelis and HIP DON'T LIE ft WYclef Jean.

The repackaging album culture now had become almost a must in order to archieve the maximum sales. With Rihanna's Good Girl Turn Bad: Reloaded set off the trend of adding new materials and potential hit singles, more albums picking up the success formula. It proven to be sales encouraging.

Those forthcoming repackage albums being lined up to be release had Leona Lewis's Spirit (ft new single FORGIVE ME), Duffy's Rockferry (ft RAIN ON MY PARADE) , Alicia Keys As I Am, (ft ANOTHER WAY TO DIE).

It become an easier task to choose the next big hit for the stars by making a new track rather than risking to choose another track from the piles of left over.As usually by the time to put out another single, the remaining tracks are less interesting. When digital downloads are more convinient lately, often seen that album side tracks easily gather attentions without any publicity.